Should A Aspiring Influencer Friend Stop Exploiting Me for Content?

The Prosecution: Beth

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of a decade, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes video blogs about city life, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or photographed mid-bite. It feels invasive.

Marielle also expects me to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I’m grateful that Marielle has helped me with my design career, but I don’t want our connection to become merely a tally of favours. I don’t feel she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I’m not a prop for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the content we produce together can get us an opportunity.

I love shooting content. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on TikTok who execute that aesthetic of informal, self-made film-making.

Content creation is my interpretation of engaging with life: observing the details, posting them with an viewership that values the art behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my method of offering access, providing her a opportunity to witness exclusive moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the content we make together can get us: an opening. I know not all people enjoys being on camera, but often spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions help each other in small ways. I thought recording a clip here or there would be enjoyable for her. Innovation flourishes in collaboration, and having Beth around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish our friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like asking before recording, and steering clear of angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still respecting hers. Clearly making content is not a substitute for real connection: it’s just part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to create content with. With the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She must to honor Beth’s personal space.
Another reader, 26

She may enjoy producing videos and displaying her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she must to hear what Beth wants.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your relationship. Create some authentic experiences, where true emotions are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Each appears confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting defined limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Michael Bennett
Michael Bennett

Maya Sterling is a digital marketing strategist with over 8 years of experience, specializing in SEO and content creation for UK-based clients.