Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Former PM's Attempt for Make America Great Again

Liz Truss, kicked off the first edition of her YouTube show with a pledge to reveal "malicious actors" striving to bring down Britain, the US and Europe. She stated she would uncover how an "international network of progressives work to undermine democracy and the electorate's mandate."

"We will examine the Maga phenomenon and see how it can be replicated in Britain," Truss declared. "Our guests will include the leading lights of the Trumpist political sphere."

In advance of the series premiere, there was one particularly enthusiastic supporter. "This represents the dawn of a sort of transformation," said John Solomon. His Just the News will carry the ex-PM's new audio shows.

Establishing Ties in the Maga Media Ecosystem

Compatriot supporters, including a pro-Reform adviser, assisted in her launch the Truss's program. Its staging is adequate, if somewhat rudimentary. The show has attracted ten thousand followers in her first week and her first episode had 67,000 views across the same period.

It is a modest start, but in aligning with John Solomon, the former PM is being pushed into a mature conservative ecosystem generating and disseminating pro-Trump narratives. Central preoccupations include alleged censorship by the established press and a desire to dismantle a conspiratorial 'deep state' – which Truss blames for the abrupt termination of her short and troubled leadership.

"Solomon's outlet is not widely recognized outside of the pro-Trump media sphere, but it does have credibility there, primarily thanks to John Solomon, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even questioned Donald Trump," commented Professor Alex Hinton, who has extensively researched the Trumpist political wave.

A Contentious Ally

Truss's attempt to transplant the pro-Trump media model to the United Kingdom has drawn her nearer to controversial figures such as the journalist.

He established the platform in the wake of criticism following accusations of promoting false stories about the President's actions in the Ukraine, as well as disputed reports about one-time diplomat to that country.

His claims were repeated across the pro-Trump media, with Solomon featuring as a common interviewee on Sean Hannity's influential Fox News show. The former president personally promoted Solomon's reporting.

He wrote the Ukraine claims in a set of articles for the publication the Hill, where he was re-designated as an opinion writer when staffers raised concerns about his work. His narratives were key in Trump's pressure for the Ukrainian government to investigate Hunter Biden and his father in 2019. These actions culminated in impeachment charges targeting Donald Trump. The Senate later found not guilty the then-president.

Shortly after the journalist departed the publication in October 2019, the outlet announced it was performing a review of his columns relating to Ukraine. It concluded the journalist had used untrustworthy contacts and noted he "omitted crucial information about main Ukrainian informants, such as the detail that they had been indicted or were the subject of inquiries."

Joining the Network

Solomon's own broadcast spots are a sign of the conservative ecosystem the former prime minister is becoming part of. Solomon mentioned his backing of her new show on a program he presents on the conservative cable network, a rightwing cable channel that is home to the conservative firebrand former adviser Steve Bannon and on which former Fox host Tucker Carlson also features. Truss has already hosted the political operative on an early episode.

By partnering with Solomon and Just the News, the former leader has become a minor player in a broader ecosystem of right-wing publications that frequently share and promote one another's material.

Solomon's own broadcasts have often featured figures such as influencer Mike Benz, a political voice whose criticism of USAID was referenced by the X owner as justification for shutting down the international development organization.

A Cross-Border Foray

While her awkward delivery and career difficulties have invited ridicule at home, some US observers are not discounting her bid to reinvent herself as a local version of the Make America Great Again press.

"You have to take individuals such as her with seriousness, although you may not want to take them literally," stated a former Biden White House aide, who was employed in the Biden White House.

"It was evident how in the recent campaign the former president utilized that alternative press to spread his narrative. Undoubtedly that network exports and influences debate overseas. It seems fairly obvious to me that the conditions in the Britain are similar to what enabled this alternative media ecosystem to thrive in America."

Alan Finlayson, said the online conservative ecosystem was already exerting influence in the UK.

"Digital media is borderless," he said. "There's a kind milieu within which stuff flows – at times appearing in harsh versions and other times more moderately – but which is interlinked."

Professor Hinton said the expansion of the online right in the United Kingdom recently meant the "potential to have a larger effect is significant."

A Transatlantic Ambition

"The former PM and political figure Nigel Farage not long ago were featured at the the major conservative conference, where I watched as they hit pro-Trump themes prior to the {king of Maga|

Michael Bennett
Michael Bennett

Maya Sterling is a digital marketing strategist with over 8 years of experience, specializing in SEO and content creation for UK-based clients.